Monday 27 March 2017

Amelia Stephenson Launches Amelie Louise London


Through the intricate relationship between Pain and Pleasure, both power and beauty can be perceived and demonstrated – a key crossover that, for her preview exhibition for her launch collection, Amelia Stephenson has chosen to explore. Fulfilling the intimate setting of Blessings bar, Stephenson presented a collection that played on the sense of empowerment, of beauty and elegance juxtaposed through tie and restraint. With intricate emerald and black lace detailing, exposed through cut out and asymmetric line structure, it was indeed a collection of thought, of attention to detail through a delicate design relationship. But where exactly did Stephenson start exactly? “I’ve always loved the female form, I’ve always admired it. I developed my style from a general womenswear attraction, and really realized that lingerie design was more my passion through studying my foundation diploma - it comes naturally to design the way I do.” 






Walking through the tasteful exhibition, of the pain versus pleasure photo shoot undertaken by Stephenson in collaboration with Pip Jay King and model Jessica Talbot-Smith, there was a definite sense of fragility and strength, as the Stephenson pieces were exhibited through a raw and gritty environment, a characteristic that Stephenson is unafraid to show within her aesthetic. I questioned, what was her favorite piece and indeed, exhibited image? “The cupless body for me is my favorite, just because the detailing on the back is really different, it’s unique and stands out from your classic lingerie pieces, through the way it can be seen when worn under a garment as well as its own construction detailing. It’s a piece that can be styled as underwear, outwear, over the top of a garment as well as underneath.” 





It was clear that the Amelie Louise London brand is one of longevity, and that the exhibition was only the start of what Stephenson has in store. Where did Stephenson see herself in ten years time? “I really have high hopes for the brand, of us going out there and really showing what the Amelie Louise brand is about. Obviously, at the moment, it is just I, so hopefully there is a future for the team to expand, to really push the brand identity and to take on more than what is possible right now. I am confident that the Amelie Louise London brand can only grow and develop, as this is just the start.”



Images with credit to Pip Jay King. 

See the Amelie Louise London brand here : 
Instagram - https://www.instagram.com/amelielouise.london/
contact - amelia.stephenson@allingerie.com 

See the photographer - 
Pip Jay King - www.pipjk.com 

See the model - 
Jessica Talbot Smith - https://www.instagram.com/jessicatsss23/?hl=en
contact - jessellents@hotmail.com